Market Research Services

Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness.
There Are Two Types Of Market Research:

  • Qualitative Research
  • Quantitative Research

Qualitative Research

Qualitative research is about In- Depth knowledge and direct feedback, some of the methodologies includes: Qualitative research relies on data obtained by the researcher from first-hand observation, interviews, questionnaires, focus groups, and participant-observation, recordings made in natural settings, documents, case studies, and artifacts. The data are generally nonnumeric.

  • One to one interviews, In-depth interviews (telephone, face to face in clinic).
  • Focus group interviews ~ discussion, mini group.
  • Mystery shopping.
  • Product placement, product test service.
  • All types of Recruitments.
  • Other types of market research based on client.

Quantitative Market Research

Quantitative market research. Some of the methodologies includes:

  • Face to Face Interviews, (F2F), personal, Corporate & District level Household survey RHR.
  • Central location tests (CLT), Hall test, Online (CLT).
  • Computer aided telephonic Interviews (CATI).
  • Computer aided personal interviews (CAPI).
  • Paper and pencil interviews (PAPI).
  • Paper and Telephonic interviews (PATI).
  • Retail shop audit.
  • Concept testing.
  • Customer satisfaction survey.
  • Online survey & Recruitments.
  • Find us

    PO Box 16122 Collins Street West Victoria 8007 Australia

  • Email us

    info@domain.com

    example@domain.com

  • Phone support

    + (066) 0760 0260

    + (057) 0760 0560