Online Research
Online survey or internet survey, is one of the most popular data-collection sources, where a set of survey questions is sent out to a target sample and the members of this sample can respond to the questions over the world wide web. Respondents receive online surveys via various mediums such as email, embedded over website, social media etc.
Organizations implement online surveys to use the internet in order to gain insights and feedback about upcoming products or services, change in marketing strategies, enhancement in current features etc. With the progress made by the internet, more and more organizations depend on the data received and analyzed from online surveys to make integral changes in their functioning. For efficient data collection, organizations must choose an advanced and efficient online survey platform.
An online survey can be an imperative tool to gather information from either customers or employees.
Let’s take an example of customer satisfaction online survey:
- It is very critical for a brand providing door-to-door food delivery service to be on top of customer satisfaction. They always need to evaluate customer feedback and the most effective method to collect customer satisfaction feedback is by conducting an online survey.
- After every delivery executive delivers food, the brand can either include a rating scale survey on their mobile application or the website.
- Customers can provide input about their experience in real-time and the brand can continuously work on making enhancements in their food and delivery quality.
